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Max Factor Max Factor Radiant Lift Liquid Pump Medium To Full Coverage Finish Foundation With SpfMerchant Video

Max Factor Radiant Lift Liquid Pump Medium to Full Coverage Radiant Finish Foundation with SPF30 and Hyaluronic Acid, 045 Warm Almond, Medium Skin Tone, 30ml

4.2 out of 5 stars 5,941 ratings
Currently unavailable.
We don't know when or if this item will be back in stock.
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Colour Name: 045 Warm Almond
Size Name: 30 ml (Pack of 1)
Item form Liquid
Colour 045 Warm Almond
Skin type All
Finish type Radiant
Recommended uses for product Daily makeup application, special events, or any occasion where an individual desires to even out their skin tone and achieve a radiant complexion See more
Package information Bottle
Brand Max Factor
Coverage Medium
Product benefits Radiant Finish,Hydrates,Moisture
Skin tone Medium

About this item

  • Item display volume: 30.0 milliliters
› See more product details
Brief content visible, double tap to read full content.
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Top Brand

Max Factor

91% positive ratings from 10K+ customers

100K+ recent orders from this brand

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  1. Sustainability features

    This product has sustainability features recognised by trusted certifications.
    Packaging efficiency
    Reduced air and/or water in the product or packaging for more efficient transportation.
    As certified by
    Compact by Design (Certified by Amazon)

    Compact by Design (Certified by Amazon)

    Compact by Design is a new sustainability certification created by Amazon to identify products that, while they may not look much different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to dispatch. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

    Climate Pledge Friendly

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Important information

Directions:

1. Shake the bottle well before use. 2. Apply a small amount of foundation to the back of your hand. 3. Using a makeup brush, makeup sponge, or your fingers, dab the foundation onto your skin. 4. Blend the foundation evenly across your face, starting from the center and moving outwards. 5. Build coverage as needed. 6. For best results, apply a makeup primer before the foundation and set the foundation with a setting powder after application.

Product description

Product Description

Now you don't have to choose between radiance and long-wear! Max Factor Radiant Lift Foundation refreshes tired-looking skin with a natural, healthy glow that lasts all day. The luxurious oil-free formula is enriched with a hyaluronic acid complex, designed to effectively contribute to hydrating the skin. At the same time, an infusion of skin- smoothing micro-pearls glide on to reduce the appearance of fine lines, while protective SPF 30 helps prevent signs of ageing and damage from UVB rays.
Max Factor Makeup Artist Tip:

For areas that need more concealing, build coverage by slowly adding more product.

Directions

1. Shake the bottle well before use. 2. Apply a small amount of foundation to the back of your hand. 3. Using a makeup brush, makeup sponge, or your fingers, dab the foundation onto your skin. 4. Blend the foundation evenly across your face, starting from the center and moving outwards. 5. Build coverage as needed. 6. For best results, apply a makeup primer before the foundation and set the foundation with a setting powder after application.

From the manufacturer

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Radiant Lift Foundation

Before and After


Long-lasting, light reflecting formula infused with Hyaluronic acid to lock in moisture for a natural radiant look. With the added protection of SPF30.

The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.
The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.

Radiant Lift Foundation

Radiant Lift 24H Hydration Complex


Hydration complex with hyaluronic acid and glycerin contributes to a supple appearance. Radiant Lift Foundation locks in moisture and enhances skin natural radiance.

Launch video to see more.

Radiant Lift Foundation

Buying Options

Healthy Skin Harmony

Buying Options

Face Finity

Lasting Performance

Face Finity Compact

Pan Stik

Miracle Touch

Buying Options
Customer Reviews
4.2 out of 5 stars 5,941
4.2 out of 5 stars 2,475
4.2 out of 5 stars 14,964
4.5 out of 5 stars 12,867
4.2 out of 5 stars 4,277
4.5 out of 5 stars 21,441
4.3 out of 5 stars 9,372
Price
— — £7.70 £6.85 £9.46 £6.05 —
Format
Liquid Liquid Liquid Liquid Powder Stick Solid to liquid
Number of Shades
18 18 19 16 11 9 11
Long Lasting
All day N/A All day All day All day N/A N/A
Coverage
Medium to Full Medium Full Medium to Full Medium to Full Full Medium to Full
Finish
Radiant Radiant Matte Semi-Matte Matte Radiant Semi-matte
Flawless finish
Yes Yes Yes Yes Yes Yes Yes
Hydrating
Up to 24 hr hydration Up to 24 hr hydration N/A N/A N/A N/A N/A
Applicator
No No No No Sponge No Sponge
SPF
SPF 30 SPF 20 SPF 20 No SPF 20 No No
Blends easily
Yes Yes Yes Yes Yes Yes Yes
Smudge proof
No No Yes Yes No No No
Suitable for Sensitive Skin
Yes Yes Yes Yes Yes No Yes

Product information

Technical Details

Manufacturer ‎Coty
Package dimensions ‎12.1 x 2.9 x 2.8 centimetres
Package Weight ‎0.11 Kilograms
Item dimensions L x W x H ‎29 x 29 x 121 millimetres
Item weight ‎0.1 Grams
Brand ‎Max Factor
Colour ‎045 Warm Almond
Format ‎Liquid
Volume ‎30 Millilitres
Scent ‎Mean
Skin type ‎All
Special features ‎with sunscreen
Speciality ‎hydrating, radiant finish
Sun protection ‎30 SPF
Item model number ‎33250065045
Product Dimensions ‎2.9 x 2.9 x 12.1 cm; 0.1 g
ASIN ‎B07G5K6WKR

Additional Information

Date First Available 5 Sept. 2018
Customer Reviews
4.2 out of 5 stars 5,941 ratings

4.2 out of 5 stars
Best Sellers Rank

Feedback

Max Factor Radiant Lift Liquid Pump Medium to Full Coverage Radiant Finish Foundation with SPF30 and Hyaluronic Acid, 045 Warm Almond, Medium Skin Tone, 30ml

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Product details

  • Is discontinued by manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 2.9 x 2.9 x 12.1 cm; 0.1 g
  • Manufacturer ‏ : ‎ Coty
  • ASIN ‏ : ‎ B07G5K6WKR
  • Item model number ‏ : ‎ 33250065045
  • Customer reviews:
    4.2 out of 5 stars 5,941 ratings

Customer reviews

4.2 out of 5 stars
5,941 global ratings

Review this product

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Customers say

Customers find the foundation provides good coverage without settling in lines and stays on all day. The product is easy to apply and offers good value for money, while being neither thick nor cakey. The color receives mixed feedback - while some appreciate the natural-looking radiant glow, others note it looks orange when applied. The wateriness aspect is negative, with several customers describing it as watery.

Select to learn more

CoverageProduct qualityValue for moneyFoundation qualityLongevityEase of applicationColourWateriness
53 customers mention ‘Coverage’45 positive8 negative

Customers like the foundation's coverage, finding it nice and effective, with one customer noting that it applies smoothly without settling in lines.

"Great product ,great price,have used before good foundation ,good coverage 👍..." Read more

"Bought this to replace discontinued foundation with elixir. Good coverage but harder to apply. Will last a long time as you don't need a lot of it." Read more

"First time of buying this foundation and very impressed . Great coverage and easy to apply with brush Leaves face radiant...." Read more

"This has great coverage and is fab for everyday use" Read more

45 customers mention ‘Product quality’35 positive10 negative

Customers have mixed opinions about the foundation's quality, with some finding it great while others consider it awful.

"Good product, worth the money but the only downside was it never had a plastic seal around the cap, so I could not tell if I waS the first to use..." Read more

"Great product ,great price,have used before good foundation ,good coverage 👍..." Read more

"Excellent product" Read more

"Awful product. The cream is a horrid colour and doesn't rub in properly. Leaves you looking like you need a wash" Read more

37 customers mention ‘Value for money’28 positive9 negative

Customers have mixed opinions about the foundation's value for money, with some finding it worth the price while others consider it awful.

"Good value. Use every day good coverage" Read more

"Great product ,great price,have used before good foundation ,good coverage 👍..." Read more

"...Goes on easily and lasts all day. Excellent value and I'll buy more." Read more

"...Waste of money as they refuse to accept returns or exchange or credit note" Read more

34 customers mention ‘Foundation quality’30 positive4 negative

Customers find this foundation beautiful and appreciate that it's not thick or cakey.

"Good foundation although found I’ve gone pale at the moment but ideal for a summer foundation but good coverage" Read more

"Great foundation..." Read more

"...So I have gone back to max factor It's Lovely and a moisturising foundation Not thick and heavy..." Read more

"Lovely foundation. Long staying. Little go's a long way. Will buy again" Read more

30 customers mention ‘Longevity’30 positive0 negative

Customers find that the foundation stays on all day and has good quality, with one customer noting that their skin looks brighter after use.

"Long lasting and light formula" Read more

"...Goes on easily and lasts all day. Excellent value and I'll buy more." Read more

"...Lasts a long time, very economical too. Unfortunately, the top was cracked with a hole in the top...." Read more

"...this foundation, it gives a creamy youthful look to the skin and stays on all day. I love it !" Read more

17 customers mention ‘Ease of application’14 positive3 negative

Customers find the foundation easy to apply, with one mentioning it goes on like a dream.

"...I use tiny drops of this for a tint and it goes on well , not too cakey and not too dry ." Read more

"...Goes on smoothly and gives good coverage." Read more

"The foundation goes on easily and has high spf" Read more

"...Goes on easily and lasts all day. Excellent value and I'll buy more." Read more

50 customers mention ‘Colour’31 positive19 negative

Customers have mixed opinions about the foundation's color, with some appreciating its natural-looking radiant glow and attractive sheen on the skin, while others note that it appears orange when applied and is slightly darker than shown in pictures.

"...This flatters my skin tone I apply with sponge and covers nicely but not thick or cakey. It has a natural look" Read more

"...but the shade is Natural and it actually turns out to be quite yellowish in colour. Natural in the Colour Adapt product was exactly that...." Read more

"Delivered very promptly and is just the right colour I have used before. Lasts a long time, very economical too...." Read more

"...I definitely think it makes me look younger. I think I'll try the light ivory next, just felt the crystal beige a bit too yellow for my pale skin...." Read more

17 customers mention ‘Wateriness’4 positive13 negative

Customers find the foundation watery and runny.

"The bottle does not say Max Factorr,it is very runny. Also I did not orderthis colour so am disappointed." Read more

"Very watery as is a liquid but wasn’t impressed" Read more

"This came and it was watery not normal consistency" Read more

"...drops of this for a tint and it goes on well , not too cakey and not too dry ." Read more

Happy
5 out of 5 stars
Happy
Being honest I'm not a girly girl and I'm not a big fan of make up. After I couldn't find my usual one I opted to try this in natural. I am definitely not very good at all this new age super make up tricks/applications so please bear in mind my review is based on minimal application. I don't like heavy make up where it conceals everything, I don't have a problem blending over my flaws rather than concealing them completely which is why I always mix my foundation with my face cream. I am really pleased with this foundation, mixes well with my face cream and smoothes over my skin really easily, no streaks and still able to see some of my scares and freckles (which as I said is what I want). I've no idea what it's like without mixing it with face cream but I dare say the coverage would be so much better if that's the look you are going for.
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Top reviews from United Kingdom

  • Kaz
    5.0 out of 5 stars Good for medium lighter tones
    Reviewed in the United Kingdom on 13 February 2025
    Colour Name: 070 GoldenSize Name: 30 ml (Pack of 1)Verified Purchase
    I initially purchased a darker tone and it didn't suit my skin tone at all.
    I have a natural light skin that in olive undertones with dark hair.
    This flatters my skin tone
    I apply with sponge and covers nicely but not thick or cakey. It has a natural look
    One person found this helpful
    Helpful
     Report
  • Zalie M Saunders
    5.0 out of 5 stars Very good coverage from this foundation.
    Reviewed in the United Kingdom on 13 July 2024
    Colour Name: 040 Light IvorySize Name: 30 ml (Pack of 1)Verified Purchase
    Delivered very promptly and is just the right colour I have used before. Lasts a long time, very economical too. Unfortunately, the top was cracked with a hole in the top. I still had my old pack so I was able to use that to replace the cracked one on top of the bottle.
    Thank you Amazon!
    One person found this helpful
    Helpful
     Report
  • Z.Smith
    4.0 out of 5 stars Great, but be careful of shade
    Reviewed in the United Kingdom on 4 June 2023
    Colour Name: 060 SandSize Name: 30 ml (Pack of 1)Verified Purchase
    So I've tried 3 different shades now, Sand (too orange) Natural (also too orange) and now crystal beige (still too orange!) However, the crystal beige is not too bad once blended in. This is what I've used in these pictures. You can see how bright and yellowish/orange it looks on first picture, but it does blend in well. I don't use loads, and use my fingers instead of a beauty blender. I'm 43 and I think this is the best foundation I've ever used and I've worn lots of different ones since I was 16! I definitely think it makes me look younger. I think I'll try the light ivory next, just felt the crystal beige a bit too yellow for my pale skin. But highly recommend this foundation, it gives a creamy youthful look to the skin and stays on all day. I love it !
    Customer image
    Z.Smith
    4.0 out of 5 stars
    Great, but be careful of shade

    Reviewed in the United Kingdom on 4 June 2023
    So I've tried 3 different shades now, Sand (too orange) Natural (also too orange) and now crystal beige (still too orange!) However, the crystal beige is not too bad once blended in. This is what I've used in these pictures. You can see how bright and yellowish/orange it looks on first picture, but it does blend in well. I don't use loads, and use my fingers instead of a beauty blender. I'm 43 and I think this is the best foundation I've ever used and I've worn lots of different ones since I was 16! I definitely think it makes me look younger. I think I'll try the light ivory next, just felt the crystal beige a bit too yellow for my pale skin. But highly recommend this foundation, it gives a creamy youthful look to the skin and stays on all day. I love it !
    Images in this review
    Customer imageCustomer imageCustomer image
    27 people found this helpful
    Helpful
     Report
  • coco-gal
    5.0 out of 5 stars Will be ordering again
    Reviewed in the United Kingdom on 2 February 2025
    Colour Name: 100 Soft SableSize Name: 30 ml (Pack of 1)Verified Purchase
    This has great coverage and is fab for everyday use
    One person found this helpful
    Helpful
     Report
  • OZMANKHAN
    3.0 out of 5 stars Foundation
    Reviewed in the United Kingdom on 5 June 2025
    Colour Name: 095 TawnySize Name: 30 ml (Pack of 1)Verified Purchase
    Didn’t worked for me.Was bery excited for it but it’s not for my face.
    Helpful
     Report
  • Paula
    5.0 out of 5 stars Happy
    Reviewed in the United Kingdom on 9 May 2021
    Colour Name: 55 Golden NaturalSize Name: 30 ml (Pack of 1)Verified Purchase
    Being honest I'm not a girly girl and I'm not a big fan of make up. After I couldn't find my usual one I opted to try this in natural.
    I am definitely not very good at all this new age super make up tricks/applications so please bear in mind my review is based on minimal application.

    I don't like heavy make up where it conceals everything, I don't have a problem blending over my flaws rather than concealing them completely which is why I always mix my foundation with my face cream. I am really pleased with this foundation, mixes well with my face cream and smoothes over my skin really easily, no streaks and still able to see some of my scares and freckles (which as I said is what I want). I've no idea what it's like without mixing it with face cream but I dare say the coverage would be so much better if that's the look you are going for.
    Customer image
    Paula
    5.0 out of 5 stars
    Happy

    Reviewed in the United Kingdom on 9 May 2021
    Being honest I'm not a girly girl and I'm not a big fan of make up. After I couldn't find my usual one I opted to try this in natural.
    I am definitely not very good at all this new age super make up tricks/applications so please bear in mind my review is based on minimal application.

    I don't like heavy make up where it conceals everything, I don't have a problem blending over my flaws rather than concealing them completely which is why I always mix my foundation with my face cream. I am really pleased with this foundation, mixes well with my face cream and smoothes over my skin really easily, no streaks and still able to see some of my scares and freckles (which as I said is what I want). I've no idea what it's like without mixing it with face cream but I dare say the coverage would be so much better if that's the look you are going for.
    Images in this review
    Customer imageCustomer imageCustomer image
    28 people found this helpful
    Helpful
     Report
  • Thea
    5.0 out of 5 stars Lovely soft and smooth
    Reviewed in the United Kingdom on 6 November 2023
    Colour Name: 080 BronzeSize Name: 30 ml (Pack of 1)Verified Purchase
    Great product ,great price,have used before good foundation ,good coverage 👍
    Helpful
     Report
  • Alhakim85
    1.0 out of 5 stars Disappointed with price increase!!
    Reviewed in the United Kingdom on 30 April 2025
    Colour Name: 040 Light IvorySize Name: 30 ml (Pack of 1)Verified Purchase
    Fantastic product! The quality is consistently impressive, but it's disappointing to see the price increase each time I return to purchase. Sadly, I’ll be looking for another brand!
    One person found this helpful
    Helpful
     Report

Top reviews from other countries

Translate all reviews to English
  • afnan h.
    5.0 out of 5 stars اخييييييرا😍😍
    Reviewed in Saudi Arabia on 2 April 2022
    Colour Name: 085 CaramelSize Name: 30 ml (Pack of 1)Verified Purchase
    صحيح اللون اغمق من لوني تقريبا بدرجتين لكن مررررره مبسوطه انو انقذني و انو رائع جدا خصوصا الحجم والسعر..لاني اشتريت من تارت و من نارس و ميك اب فور ايفر و ماك و ات كوزماتيكس ولا اي فونديشن منهم طلع كويس وحلو زي هدا..الكريم مو مره سائل الي يجلس يسيح ع الوجه ولا التقيل الي تحسي انك حاطه ماسك..احط كميه نقطه صغيره واوزعها واروح لمنطقه تانيه واحط نقطه واوزعها و على كدا الين اخلص..مو دهني ولا مات ناسبني لاني اخد روكتان و بشرتي شبه جافه
    Report
  • Karen
    5.0 out of 5 stars Adoro questo fondotinta
    Reviewed in Italy on 2 August 2022
    Colour Name: 080 BronzeSize Name: 30 ml (Pack of 1)Verified Purchase
    Fondotinta fantastico. Idratante, illuminante, super coprente. Dopo aver provato vari fondotinta, mi sono fermata su questo. Lo usa ormai da parecchio tempo e non lo cambierò. Ha anche la protezione solare, ottimo per me che lavoro sempre all'aperto. Lo consiglio
    Report
  • Roberta
    5.0 out of 5 stars Mi ha convinta, consigliato.
    Reviewed in Italy on 25 April 2021
    Colour Name: 050 NaturalSize Name: 30 ml (Pack of 1)Verified Purchase
    Ottimo fondotinta, made in UK, 30 ml, SPF30, durata dall'apertura 24 mesi. Pack bello, boccetta in vetro, la pompetta permette di prelevare la quantità giusta di prodotto. La consistenza è fluida e questo consente di stenderlo molto facilmente, a lunga tenuta, copre ma è molto leggero sul viso. I micro glitter all'interno donano un po' di luce ma non si notano molto. Io ho la pelle mista/grassa e anche se non è matte non mi fa quel brutto effetto lucido, in alcuni punti del viso dove iniziano a vedersi i segni di espressione fa il suo dovere, idrata e permette di nasconderli un po' meglio rispetto ad altri prodotti. Sinceramente mi ha convinta. Il colore 50 Natural è molto chiaro e in questo periodo per me che sono bianchissima va bene. Consigliato.
    Customer image
    Roberta
    5.0 out of 5 stars
    Mi ha convinta, consigliato.

    Reviewed in Italy on 25 April 2021
    Ottimo fondotinta, made in UK, 30 ml, SPF30, durata dall'apertura 24 mesi. Pack bello, boccetta in vetro, la pompetta permette di prelevare la quantità giusta di prodotto. La consistenza è fluida e questo consente di stenderlo molto facilmente, a lunga tenuta, copre ma è molto leggero sul viso. I micro glitter all'interno donano un po' di luce ma non si notano molto. Io ho la pelle mista/grassa e anche se non è matte non mi fa quel brutto effetto lucido, in alcuni punti del viso dove iniziano a vedersi i segni di espressione fa il suo dovere, idrata e permette di nasconderli un po' meglio rispetto ad altri prodotti. Sinceramente mi ha convinta. Il colore 50 Natural è molto chiaro e in questo periodo per me che sono bianchissima va bene. Consigliato.
    Images in this review
    Customer imageCustomer image
    Report
  • Nikita Barretto
    5.0 out of 5 stars Good
    Reviewed in the United Arab Emirates on 30 November 2021
    Colour Name: 085 CaramelSize Name: 30 ml (Pack of 1)Verified Purchase
    Good. as expected.
    Report
  • Aniesiak
    5.0 out of 5 stars Polecam
    Reviewed in Poland on 8 April 2025
    Colour Name: 55 Golden NaturalSize Name: 30 ml (Pack of 1)Verified Purchase
    Jak zawsze niezawodnie i szybko
    Report